Public opinion group

A group of people who have a specific belief on a specific topic and clearly express their views on various issues.

 

At the beginning, it is worth noting the difference between public and social opinion. Public opinion, as the name suggests, concerns a wider group of stakeholders - a specific society - and is associated with a wider range of problems, such as organ transplantation, which is not directly related to politics. In the case of the public, the topics on which it clearly and clearly states its position on a given issue are usually related to changes that are less important for the public.

 

The formation of public opinion is now directly related to the mass media such as the Internet, press and television. The information disseminated in them influences the opinion of the community on specific topics, thus indirectly shaping the public opinion. This has a direct impact on the advertising message that the company addresses to its potential recipients. It has to be in line with the views of the target group in order to encourage them to act rather than push them away.

 

There is also the phenomenon of public opinion polling, which sociologists study in detail. Most often, by conducting various types of polls, they analyze the collected information and on their basis they define the general opinion of the public on a given topic. It is also a very good and relatively reliable source of information about what product or service is really missing on the market and therefore what is likely to be the most successful.