Marketing

Any appropriately planned activities of the company that are aimed at a specific impact on the potential buyer and provide him with products with a specific value.

 

The very concept of marketing is extremely complex and covers a very large range of different types of activities that, when properly related, guarantee success.

 

The use of marketing is related to activities such as:

• successive learning about the market and satisfying its needs

• market research in order to apply the right solutions

• making consistent decisions regarding, inter alia, the price of the product and where it is sold

• strategic planning of all decisions made

• controlling the effectiveness of the marketing activities used

 

We can also distinguish 6 marketing concepts such as:

• production orientation (for the consumer, the most important thing is easy access to the product and a favorable price)

• product orientation (for the consumer, the features of the purchased product are important)

• sales orientation (the consumer must be properly encouraged to purchase the product)

• marketing orientation (the most important thing is what the client expects and what he needs)

• orientation of social marketing (the interests of the community as a whole, not individual clients are important)

• affiliate marketing orientation (the customer pays attention to the relationship between the seller and the buyer)

 

We also distinguish two types of marketing:

1. internet

• content marketing - creating content

• remarketing - displaying specific ads to people who already know the brand

• word of mouth marketing - triggering a discussion on a given topic aimed at promoting specific products

• social media marketing - activities in social media

• SEM - search engine marketing activities

 

2. traditional

 

• sports - promoting specific content on the occasion of e.g. various types of sports events

• sensory - evoking associations with a brand through the use of sensory organs

• shopper marketing - persuading people to buy specific goods at the point of sale