Intensive distribution

Distribution is the entire process of delivering the goods we produce to buyers, which involves many related activities. They must be coordinated as much as possible so that everything runs smoothly and quickly.

There are 3 types of distribution:

- intensive distribution

-selective distribution

- exclusive distribution

Intensive distribution, as it says, is about delivering our products to a large number of points of sale as intensively as possible. It mainly concerns everyday goods such as bread, drinks or sweets. These activities are directly related to the fact that we must constantly have a stock of material in the warehouse and use the services of many wholesalers and retailers.

Despite the costs that we have to incur for storing products and cooperation with many points of sale, wholesalers and retailers, this is the most profitable type of distribution. This is due to the fact that if we take care of the largest possible presence of our products in stores, after some time they will become more and more recognizable, the demand for them will increase, and the costs we incurred at the beginning will more than pay off.