Marketing management

Actions taken to increase the number of new customers, maintain contact with the existing ones and select the appropriate target market for our products.

 

Before starting specific marketing activities on the market, you should properly analyze, inter alia, the target group to which we will direct our advertising content, the current market situation and the goals we want to achieve. On the basis of the acquired and properly analyzed knowledge, actions can be taken, which will include, inter alia, selection of appropriate communication channels.

 

The entire process of marketing management is associated with long-term and multifaceted steps, such as:

 

• analyzing

• planning

• organization

• deployment

• controlling

 

After proper analysis of the market in which we want to operate, it is time to plan the actions taken, which will be included in the company's marketing plan. This includes, in particular, characterizing the strategy that we will follow while operating on the market.

 

Organizing primarily involves dividing the company into specific sectors that will deal with specific activities related to the functioning of the company. At the end, all that remains is to allocate appropriate steps to specific employees and to constantly monitor their effectiveness.