Brand identity

Giving a brand identity traits that are attributed to people in order to better identify the brand among competitors.

 

By giving intangible objects, which include the brand, human characteristics, we make it stand out among competing brands and make it better recognizable for consumers. They can also identify themselves more easily with specific brands. By giving a brand specific character traits, it is best to answer the question what kind of person it would be and what features could then be attributed to it.

 

Regardless of whether we want to or not, each brand will sooner or later have a personality in the minds of potential and current customers. Therefore, it is worth taking care of creating a brand personality in advance, which we would like our recipients to notice.

 

When creating a brand's identity, it is worth precisely defining the target group to which we will direct our advertising messages. It would be good then to do it in a concrete way, creating individual characters, such as Jan Kowalski, 45, resident of Cracow, who will make it easier for us to match the brand character to specific people.