Positioning

A series of integrated activities aimed at increasing the visibility of the website in the search engine and extending its reach.

 

At the beginning, it is worth mentioning that website positioning is very often associated with the so-called SEO (Search Engine Optimization), i.e. optimizing a website to specific search engines. This is due to the fact that positioning itself is off-page activities - outside the area of ​​a specific website - which aim to increase the popularity of a website on the web. This is related to, among others, with the company's presence on social media and the quality and number of websites that link to our website. On the other hand, activities related to SEO itself, unlike positioning, take place within the website of our company and include, among others adjusting the version of the website also to mobile devices or posting content of appropriate quality on it, which will be correct both spelling and grammatically, so that it can be easily read by Google algorithms.

 

Each website, before it is placed in the right place in the search results and matched to specific searches, must be carefully analyzed by Google algorithms. Then the content on the website is assessed in terms of quality and positioned accordingly. That is why it is so important to place keywords, headers or internal links on the website, which will increase traffic on the website and make it more attractive for Google.

 

It is worth noting that effective website positioning is associated with its constant improvement and modernization. Nevertheless, a properly planned strategy at the very beginning of positioning will make the effects visible for a long time.