Advertisement

Any paid form of providing information on a specific product or enterprise to the market, most often through the use of mass media.

 

Advertising, which is impersonal in nature, because it is aimed at a large and in a sense anonymous group of recipients, is one of the simplest ways of providing the market with information about a given product, service or enterprise. It is paid, and therefore the advertiser has to pay for the delivery of specific advertising content, as well as persuasive - prompts to specific action and mass - advertising content is most often disseminated with the help of mass media such as television or the Internet.

 

Advertising has many functions, the main ones being:

 

• informative - to inform about a new product on the market

• encouraging - is to encourage to take specific action

• reminding - is to constantly remind recipients about the existence of a product or company

 

There are also several types of advertising due to:

 

1. functions

• informative

• prestigious

• urging

• resembling

• aggressive

• defensive

2. goals

• pioneering

• competitive

• resembling

3. financing entity

• individual

• common

4. geographic coverage

• local

• regional

• nationwide

• international

• global

5. measures taken

• press release

• television

• radio

• cinematic

• internet

• postal

• outside

6. method of interaction

• visual

• acoustic

• visual - acoustic

• fragrant

7. subject

• the product

• companies

8. frequency

 

• continuous

• pulsating

• seasonal