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Words create emotions
FOR PEOPLE OR ROBOTS?
Come on, let me tell you a fairy tale
ONE WORD, MULTIPLE MEANINGS
Verbal communication has driven the development of our culture for centuries, it is thanks to it that we tell incredible stories and move to the wonderful world of imagination, where everything is possible. Creation - how to create something out of nothing? By using the right words, we convey a story that is based on emotions, they keep us in suspense and attract interest.
Emotions, feelings of thirst - these are the factors that affect the recipient the most and determine their attitude to the message, sell the emotion, and the service or product will be purchased on the occasion. Stay one step ahead of the competition not only by speaking but by making your individual message feel.
By telling a story, you arouse the interest of the recipient, and curiosity is the first step ... to satisfy curiosity with a purchase? The center of curiosity in the human brain is very close to the point where physical pain is felt. And so? By stimulating curiosity, directing the possibility of satisfying it to your service, you evoke a biological need for a solution.
Copywriting gives you an infinite number of possibilities, relying on storytelling, you build attachment and the willingness to know the answer that guides consumers to the decision with the thought of which you built the whole story. Have we aroused your curiosity about what it should look like? You know exactly where to report.
Who do you care about the most? A mechanical recipient or one made of flesh and blood? How about combining it? Texts posted on the Internet should contain as many keywords as possible in the right places, but is it possible to write in such a way as not to repeat the same content that annoys humans and at the same time satisfy the robots' algorithms? You need extensive knowledge in the field of positioning, combined with a light pen and a large dose of creativity. All this and much more is guaranteed by Vreego.
Ambiguity means complexity? Not necessarily. The presented feature gives a cosmos of possibilities that, with just a few words, will build for everyone their own galaxy of images, closest to the heart and beliefs. Each of us experiences emotions differently, that's for sure, but it's important to create a context that directs our feelings to the right path. It should not always refer to these typical and strongest feelings, mass media flood us with messages with this content, which has made us immune to them over the years of use. It is worth referring to the subtlest feelings that will circulate in our head, just as a stream pierces a rock and will win against it with a similar effect. What does this mean in relation to copywriting?
Copy that we offer in one word reaches many recipients, with a completely different sensitivity, which extends targeting, giving greater opportunities for development and financial growth even on a single campaign or advertising.
Nowadays, less and less is said about the quality of communication, what matters is its quantity, not value. Following the example of ancient rhetorics, it is worth drawing conclusions and applying them in the context of marketing activities. You should not flood the recipient with clichéd texts, and in each copy create a unique way of conveying our message.
The scheme of action kills a good copy, so in our agency we do not follow the beaten paths, each time we explore the cosmic possibilities anew, creating separate stories and ideas for presenting them. There are so many possibilities that we do not intend to duplicate them, creativity and constant development are features that we value above all else.
Many people seem to be able to write a correct copy, but for us it is not enough to be correct. Unique texts that will be remembered is a matter of a sense of style and nuances that create all the magic and take the recipient into a different world. Copywriting is the absolute basis of every marketing activity, the selection of the right words is already a major part of success. Is it worth the risk entrusting such an important element of your company's strategy to a random person?
Copy is the basis of campaigns and advertising, from writing a unique text to cooperation is so close ... Take a risk of change and go with us on an amazing journey into the cosmos of creativity.