Marketing analysis

Activities aimed at obtaining all information regarding the company's presence on the market of a given industry in order to develop the best marketing scheme for the company.

Marketing analyzes consist of four parts and concern the analysis of the macro and micro environment of the company, the assessment of potential competition that our company will likely have to face in the future, as well as sales estimates and constant analysis of the industry market.

 

Macro analysis of the environment is the characterization of all factors that affect the operation of our company on the stock exchange. Political and legal, economic, demographic, cultural and social, technological and environmental factors are important here.

Micro-environment analysis is an assessment of buyers' activities on the market and determining which distribution channels our company has access to and how these channels change.

The competition analysis is to help us estimate what possible problems we will have to face in the future and what our opponents are pursuing their marketing strategy towards other companies.

Sales forecasting is to help us outline the approximate volume of production and sales we have to focus on in the future and what is the potential of the market on which we operate.

While all this, we must also remember to observe the market and analyze how our actions are perceived by consumers, as well as how the market changes in the meantime.