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Customer training

Actions taken by the company's employees to provide the customer with specialist knowledge regarding the proper use of the purchased goods.

 

The simplest consumer's purchasing process consists of recognizing the need to own a given product, purchasing it and the feelings accompanying the use of the product. However, this situation most often applies to everyday products, the purchase of which the buyer does not attach as much importance to the purchase of more expensive or more sophisticated products. We can distinguish four types of purchasing decisions that accompany buyers:

 

  • impulsive

  • habitual

  • non-routine

  • prudent

 

In the case of impulsive purchases - e.g. buying a bar - and habitual purchases - e.g. buying a hair shampoo - the customer rarely needs information on the use of the product, as they are relatively cheap and easy to use. The situation is different in the case of non-routine and prudent purchases, which usually concern more expensive goods, such as advanced technological products or cars. In this case, before making the actual purchase of the product, the customer looks for information about its physical aspects, how other buyers evaluate it, and finally how to use it properly.

 

The role of the seller or even the shop employee is then of great importance. As a rule, in the opinion of the buyer, he is perceived as a competent and adequately trained person to provide information on a specific product and its sale, and very often, its use. It should be able to briefly present the functions of the product, as well as inform the customer about any issues regarding its proper use.

 

Due to this, proper training of the company's employees first, and then enabling them to transfer knowledge to buyers, is extremely important and in the case of stores that offer products such as, for example, computer equipment, it will have a positive perception of the facility by consumers.

Contact with us

+48-577-922-575 info@vreego.pl

Company's data

VREEGO Sp. z o.o.
ul. Nowogrodzka 31, 00-511 Warszawa
KRS 0000694112
REGON 368241336
NIP 7010714650

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Administratorem podanych przez Ciebie danych osobowych jest Vreego Sp. z o.o. z siedzibą w Warszawie, 00-511 Nowogrodzka 31.Czytaj więcej
Pani/Pana dane będą przetwarzane w celu przedstawienia Pani/Panu ofert produktów i usług firmy Vreego Sp. z o.o. Przysługuje Pani/Panu prawo dostępu do treści swoich danych. Ponadto przysługuje Pani/Panu sprzeciw wobec przetwarzania Pani/Pana danych osobowych.

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