Social proof

A psychological phenomenon, according to which the customer, in case of doubts regarding the choice or purchase of specific goods, is guided by the opinion of other people about the product he is interested in.

 

Social proof is a pattern of conduct according to which consumers, before making a specific purchase or using services, are guided by the opinion of other people on a given topic. This is due to the fact that if the client is unsure of the rightness of his actions, he is following the behavior of other clients. He subconsciously also assumes that they made the right choice, guided by their own knowledge and experience.

 

Research shows that more and more people look for opinions about them on the Internet before purchasing certain goods and do not follow the descriptions posted on the official websites of manufacturers, but the opinions of other users. On this basis, they assess whether the product is able to meet their requirements, and then make purchasing decisions.

 

Social proof is a very effective tool that, when used properly, will increase the company's profits and make it easier for customers to trust us and buy our goods more willingly.