Brand elements

A set of elements allowing potential recipients to identify the brand with specific associations and distinguish it from the competition

 

Successive and gradual building of brand awareness is an element necessary to achieve success on the market. How and with what the customer associates a particular brand consists of many factors, such as its logo or name.

 

The first element that will characterize a brand is the way it is identified. We are talking here, among others name, logo, its characteristic colors or, for example, the sound with which it is to be associated. These are the elements that we should take care of at the very beginning of creating our image, and which, carefully planned and thought out, will allow us to avoid frequent changes. It can adversely affect our reputation and confuse both regular and new customers.

 

Another element is the functional and emotional benefits that the consumer experiences after using or even purchasing our product. Functional benefits include the material from which the product is made, and thus - its quality and reliability. After all, it is not difficult to guess that if the purchased goods do not satisfy the buyer, they will not buy it again.

 

The last aspect is the associations that the recipient will have after seeing or hearing the brand name or logo. Building associations around anything is very difficult, and it is no different with a brand. It's hard to reach the minds of all consumers in such a way that they associate us positively, because everyone is different, and they associate different things with something else. Therefore, it is worth carefully planning all activities so that they are as effective as possible.