Marketing research

Collecting analyzes of the market situation and the consumer to whom the company addresses its messages in order to avoid a market crisis.

Initially, it is necessary to mention the difference between marketing analysis and marketing research. The first one should be done at the very beginning in order to adjust the product to a specific customer as much as possible. Marketing research is to show us what message to send to the recipient and what marketing strategy to choose to achieve the highest profits.

In conducting marketing research, it is mainly about the analysis of competition, prices and demand for the offered products or services, distribution channels and opinions about our market activities. In order to obtain credible answers to the above-mentioned issues, it is first necessary to determine what our research will focus on. Then we need to define our position on the question previously asked. Then we are looking for specific arguments that will rationally confirm our assumption. In this way, we will obtain a clarified situation, thanks to which we will know what actions to take next.