Advertising Agency

A service company dealing with the development and implementation of advertising campaigns, as well as consulting in the field of advertising and placing it in the appropriate media.

 

The scope of services that an advertising agency can provide is very extensive and concerns, for example:

 

• comprehensive planning of advertising campaigns

• implementation of activities ordered by the advertiser

• selecting the appropriate types of media for a specific advertisement

• media purchase

• analysis of previously undertaken advertising activities

 

We distinguish several criteria according to which we can divide advertising agencies as:

 

1. range of activity

• advertising agency - various types of advertising-related services

• media house - selection and purchase of media

• production house - production of, among others video, 2D and 3D animation

2. mode of action

• full service agency - services related to the use of many media

• talent agency - cooperation, for example, with actors who will appear in the advertising message

• internal agency - set up by the advertiser himself, who employs only some specialists

3. operating range

• global agency

• mega agency - several cooperating agencies that so far operated separately

• national agency

• local agency

4. the media used

• television advertising agency

• radio agency

• external agency

• internet agency (interactive)

5. technical services

 

• technical agency

• movie Studio

• casting studio

• printing studio

• photo studio