Reselling products in an online store is a very good way to increase the sales and profits we generate from our project. This inconspicuous element is underestimated or even ignored by many. However, relying only on basic sales does not help to use the brand potential that our company or online store has. In this text, we answer the question of what actually is product resale, what advantages complementary sales have, and we also suggest how to implement resale in our e-store.
Table of Contents:
- What is product up-selling: an online store up-selling strategy of offering additional products during the purchase finalization, thereby increasing sales and company profits.
- Advantages of complementary selling: the benefits of product resale in online stores, highlighting convenience for the customer, increased profits for the store, simplicity of implementation and the opportunity to optimize brand performance.
- How to introduce product resale: strategies and practices for introducing product resale in online stores, emphasizing the need to customize the approach to the individual needs of the store and to include aesthetics and functionality in the presentation of additional product offers.
- Resale - how to encourage customers: strategies for encouraging customers to resell in online stores by using calls to action, indicating the necessity of accessories, and offering discounts and promotions on additional products.
- Marketing agency assistance: the benefits of hiring a marketing agency to implement resale in an online store, and highlighting the importance of choosing an experienced e-commerce agency.
What is product resale
Product resale in an online store is the offering of additional products during the finalization of an order - in the process of o purchase. Product resale is also called complementary sales. This is because product resale offers customers to purchase products related to the one they are buying. These products can be both necessary for the proper operation of the base product, or they can be products that augment the basic purchase - which are not required for the use of the purchased equipment, but are also useful.
Product resale is a very beneficial process that has many advantages. They are currently used by all major global brands. Slightly worse is their use in small and medium-sized companies, which are not fully familiar with the latest marketing trends and do not see the potential in this way.
The purpose of product resale is primarily to offer our customers additional accessories and gadgets that they probably need because of the purchase of a particular main item, as well as to increase sales in our online store and increase profits.
Most often, resale products appear in the shopping cart when we go to the shopping summary of a particular online store. At this point, we are offered additional accessories and recommended products and are encouraged to put them in the shopping cart. A resale is therefore most often a quick opportunity to add other products to the shopping cart with one click.
We can introduce product resale in different brands regardless of their size and industry, as well as their advertising or sales strategy.
Advantages of complementary selling
First of all, talking about the advantages of reselling products in online stores, we should point out the convenience for the customer. If he buys a remote-controlled toy car, mostly he will also need batteries. If we offer him a complementary resale of the matching battery for the toy car he will be able to take care of all his purchases in one place. This saves him time as well as money for shipping. Thus, customers benefit a lot from offering to buy complementary products. They can thus do a comprehensive shopping experience and will not have to supplement it with a visit to a stationary store. They will also be able to use the purchased goods right away, or use them in a much wider range if they purchase an additional gadget that expands the capabilities of the basic one. Thus, by offering product resale, we are taking care of customers who will view our brand positively because of the shopping assistance.
The resale of products also means increasing our sales and profits. Nowadays, many customers take advantage of the offer of additional purchase of other items. This means that in this way we can increase sales in our online store - often by as much as a dozen or tens of percent. This is a significant increase in sales, which can generate additional large profits.
Wanting to introduce product resale, we also do not need to incur additional costs, spend a lot of time on the process, or change the operation of the company. The very introduction of resale from the technical side is very simple, and in itself does not require any brand-related activities. It is just a minor feature added to our purchasing process that can increase our earnings. Thus, we can introduce resale easily and without obligation by modifying our purchasing processes ourselves, or by outsourcing this task to specialists such as a marketing or IT agency.
Dosprzedaż produktów to również bardzo dobry sposób na wykorzystywanie potencjału naszej marki — sklepu internetowego. Wprowadzając ją, możemy optymalizować nasz sklep, wykorzystując w ten sposób taktyki digital marketingu. Jeśli myślimy nad ulepszaniem działania naszej marki, możemy zatem stworzyć nowy lepszy i bardziej jakościowy proces sprzedaży.
How to introduce product resale
Unfortunately, there is no one specific manual or golden advice on how to implement product resale in our online store. It will depend on the style of operation of our store, as well as our sales strategy and the capabilities we have.
First of all, therefore, it is necessary to analyze our situation and online store, and make all changes in an individual and customized way. Only by acting in this way will we be able to make the most of product resale. Therefore, we should not suggest the resale processes from other online stores. While they may be correct, they may not work for us. However, we can see how such processes work in other brands so that we can be aware of the principle on which they work.
The product card is the first place where we can conduct product resale and offer our customers to purchase other related items. The second place where we can propose product resale is the shopping cart itself, where the customer gathers all the products. Customers, look into the shopping cart quite often to check the summary of their transactions. Therefore, this is a good place to suggest to users of our online store, to quickly put another product in the shopping cart. We can also conduct resale at the stage of finalizing an order - i.e., after moving from the shopping cart to the payment section. At this point, the product cart can still be updated.
When choosing, however, the places where we will offer our customers to buy additional products, we should choose them in a qualitative way. First of all, it should only be an additional option, not a pushy solicitation appearing at every turn. In such a situation, customers may even choose not to buy from our online store. Therefore, we should choose one or two places where we will offer to resell products. The form of such an offer is also important. They must not be pop-ups that are difficult to close and with which we have to interact in order to proceed further in the purchasing process. This will be very annoying, as well as discouraging and will build a negative image of our brand. The dossier itself should also be presented in a clear, readable and aesthetically pleasing manner. It is also worth taking care of the functionality of such a proposal, so that the customer can easily add products to the shopping cart with a single click, for example, without leaving the page where it will be proposed to him.
Resale - how to encourage customers?
If we already know what a product resale actually is, what advantages it has and how we can express it, it is also worth touching on the subject of encouraging customers to make additional purchases. Although simply presenting additional products that they can buy will increase our sales, it is worthwhile to further encourage shoppers to put other products in their basket.
Above all, at such a time, it is a good idea to use call to action wording. These will be words such as "buy too", "check", "don't forget", etc. Such calls motivate users who hesitate or think twice to add a few more products to their shopping basket.
It is also worth emphasising in the resale module that these accessories are necessary for the use of the one that is bought as the main one by the customer, e.g. in red bold.
A very good way to convince your audience to put one more item in their basket is to offer them a discount on an additional purchase. Many people may choose not to buy complementary accessories precisely because of the price. For people who already buy an item from our shop, we can offer a lower promotional price for an additional product by, for example, 50%. Many people will certainly be effectively encouraged to make such a purchase.
It is also interesting to offer discounts, rebates or promotional codes for future purchases if the customer adds a complementary product to the basket. Such an incentive will often be very effective, as customers will no longer want to look for products in other stationary or online shops at a more attractive price.
Assistance from marketing agencies
If we are unable to implement product resale in our online shop on our own due to a lack of technical or digital marketing knowledge, it is worth approaching a marketing agency with this problem.
There are many marketing or interactive agencies on the market that are more than happy to help us with this task. They will choose the best forms of resale for us, as well as the best places to carry it out on our website. They will also implement all the technical issues and give us a ready-made online shop in which we can continue to sell products and services.
This is a very convenient option whereby, in return for a small fee, we will be able to increase sales in our online shop. It is also a good investment, as for once spent, we will be gaining additional sales for a very long time.
If we are choosing a marketing agency to do the set-up of a resale for us, it is advisable to choose one with the most experience - preferably in the field of e-commerce. This will ensure that the process is done quickly and smoothly, as well as effectively and efficiently. This is important because we will not be able to verify such work ourselves.
