OnFinance logo

Short description of the project

ON FINANCE is a professional company specializing in helping Poles choose the best loan services. We have created a website for it, as well as a logo, and we have come up with a name for the internet platform. Due to the nature of this business, when creating the logo and name of the company, we tried to match all the elements so that they were as consistent as possible and encouraged to use the company's services.

The ON FINANCE logotype consists of two words from the English language. The first word "ON" is to encourage you to cooperate with the company in order to take out a loan on the most favorable terms. The "FINANCE" particle is intended to refer to the financial industry in which the company operates. A graphic addition, with which we have enriched the logotype, is the special filling of the letter "O" in the first word. This addition is supposed to show the letter as a button, which after switching on - starting cooperation with the plant - will dispel all doubts of everyone.

The colors that dominate the ON FINANCE logo are blue and navy blue. These are the colors that the majority of the society likes, and what is more, they make the recipients, among others, greater trust in the company itself and perceive its activities as reliable and solid. ON FINANCE works exactly in this way, therefore we used these colors to create an element of corporate identity, which is the logo.