Heads Yachting is a business created out of passion for traveling and relaxing on motor yachts. It is a company that entrusted us with the creation of a logo that is the essence of their activities. For this reason, we have created a visual identifier of the brand referring to the nature of its activities and name.
The graphic part of the project has been designed by us to convey a simple and clear message that will leave no doubts about the company's activities. Due to this, the signet - the graphic part of the logo - represents a symbolic motor yacht on the wave. All elements are consistent with each other and fit together perfectly by giving them similar shapes.
Logotype - the word part of the logo - contains the name of the company that was created by the client. In order for it to blend in perfectly with other elements of the logo, we chose the one that best suited the best from the many available fonts. Thanks to this precision and diligence, we have managed to create a unique logotype that perfectly matches the designed graphic part.
The colors we use are also not random. Blue - a symbol of trust, as well as honesty and security, is also commonly equated with water and the sea. That is why we decided to make it the dominant color in the logo we created.