Advertising in Google Ads (adwords) – How much does it cost?
Although there are many promotion methods, advertising in Google ADS (formerly Adwords) is one of the most effective forms. It allows us to reach potential customers at the moment they need our services, and to remind them subtly about our brand in the rest of the time. More and more people and companies are finding out that investing in Google ADS makes sense and is profitable. However, it is still not entirely clear how much does it cost. In today's article we will explain this issue and present the topic of the campaign in the search engine
What is Google Ads (AdWords)?
Google Ads (AdWords) is a form of advertising offered by Google which enables the display of sponsored links in the search engine, as well as graphic and film ads in the Google search results. Advertisers have a wide selection of ads in many different forms. The advertiser determines the budget, keywords, content of advertisements, as well as destinations where the advertisement will be placed.
It is very important to create the right strategy to effectively use the tools offered by Google Ads.
We distinguish several types of ads on Google. The most popular is the text Ad in Google Network. Others are display advertising on the Google Display Network, shopping ad, remarketing, dynamic remarketing, video advertising on YouTube, gmail ad and in-app advertising.
What are the billing models for Google Ads campaigns?
There are several Google Ads campaign billing models. Among them are:
●CPC (cost per click) - The most popular model, consists of payment for each click on the advertisement,
●eCPC (Enhanced CPC) - Algorithms decide on the upper limit of the rate per click in order to maximize the number of conversions.
●CPM (cost per mile) - payment for 1000 impressions
●CPV (cost per view) - in this model we pay for the display (min. 30 seconds of the film or the whole film, if it is shorter)
●ROAS (return on ad spend) - intelligent rate matching system
●CPA (cost per action) - intelligent maximum rate per click system to maximize conversions.
How to set a budget in Google Ads?
Establishing a budget is not an easy task. First of all, it should depend on the capabilities of the company commissioning the campaign, actual CPC, as well as the size of the market in which an ad will appear.
It is almost impossible to specify how much it costs to advertise on Google, because it depends primarily on the budget of a particular person, but also on the budget of the competition. We recommend progressive campaigns, in which we set a lower budget in the early actions until the campaign is optimized. In this way, our resources are used in the most beneficial way. In most cases our clients are willing to raise their budgets because advertising in Google Ads is an extremely effective form of promotion. When budget is too small it may result in too few ads being displayed. What does it involve? As a result, the number of clicks is very small, sometimes even insignificant, so we may not see the effects of the campaign.
Advertising in Google Ads – choose professionals
Running an effective campaign in Google Ads isn't so easy if you don't have the knowledge in the field, you don't know Google's advanced tools, and secrets of search engine advertising. Google Ads advertising requires a lot of analysis and continuous optimization of the campaign to bring the best results. If you want to be sure that your campaign will be successful, use the help of professionals. We will be more than happy to assist you – contact with us.
What to choose: Web positioning or advertising in Google Ads?
Both solutions have their pros and cons. We'll try to analyze it and explain which one you should choose. Let's first look at the web positioning. Advantage: It is a solution that gives long-term effects and is distinguished by the higher trust of potential customers as well as low cost of acquiring a click. Disadvantage: It takes quite a long time to see the effects visible.
Now advertising in Google Ads. Advantage: Google ads is characterized by short waiting times for visible results and the ability to react quickly to changes in trends. It is a solution that also enables precise targeting on location, age, gender, etc. Like everything else, it has its drawbacks. Disadvantage: The traffic stops completely when the budget runs out.
How Much Does Google Ads Cost?
Advertising costs in Google Ads depend on industry, advertising area, keywords, and many other variables. An advertisement set properly allows to reduce the cost per click. In addition, the quality of the website also has an impact on the price, so it is worth taking care of a high quality basis (the website) to save regularly on campaigns later on.
Summary
A few words of summary will be useful at the very end. As we can see above, Google Ads is a really great tool to generate good sales. It is a solution that will work in almost every industry. However, it is worth having a professional agency which will take care about the campaign in Google Ads, so that we can be sure that it will be conducted appropriately.
