< Back to blog

Why is it worth paying more for a website?

Author: Vreego

Category:

There is one important rule: if something isn't on the internet, it just does not exist. Nowadays, a company website is a total "must have" for your business. Having your own website makes it easier to run a business. But for it to be effective, it has to be professionally done. Unfortunately, many people do not pay attention to it. Here are the reasons why it is so important.

 

Table of Contents:

1. Website as an image of your company

2. Effective investment for years

3. A well-designed website is an effective sales channel.

the website creates the image of your company

Website as an image of your company

The company website is your place on the web. It means independence. It is a platform on which you can create the image of your company in the eyes of potential and current customers without restrictions. In recent years, the Internet has developed significantly. Many activities have moved to the area of ​​social media. And, of course, social media is essential to running a business, but not sufficient. If you want to be seen as a professional, unfortunately they are not enough. The company's website shapes the narrative of your business in the eyes of the recipients. It gives them clear information about your business that they have unlimited access to. A website is a digital business card that can be reached at any time. Many entrepreneurs are characterized by the so-called business short-sightedness, i.e. not looking into the future and focusing only on what is at the moment. Today they have orders, but this may change tomorrow. By using appropriate visual content, it gives you the opportunity to create a way of perceiving your business, thanks to which you have a real impact on how potential customers perceive you. The website gives us the opportunity to build awareness of your brand.

Remember, however, that an unprofessional website may have a different effect and discourage potential customers from using your offer.

 

Effective investment for years

The cost of setting up a website is often a one-off expense that brings real image and sales benefits in the future. It is a long-term investment for years, so it is worth investing more capital in such a service, because you will see the results in a timely manner.

 

Customized CMS, that is your convenience

The abbreviation CMS comes from the English language and in free translation means a content management system, i.e. software that allows you to create, edit and update content and information on a website. A corporate website should be easy and pleasant to use. It is imperative that your website is prepared by a competent agency. A noteworthy solution are proprietary CMS systems, which are usually more intuitive and easier to use compared to WordPress, which in fact works great for blogs, but is not always a good idea for websites. With an individual, high-quality CMS, your website will be much faster and more efficient. It will not jam and will be more pleasant for the website user. In addition, the CMS system must be simple and logical to use for the average Kowalski, because the main role of the CMS is the ability to add content by the owner or owners of the website. The WordPress CMS system in some cases may turn out to be completely sufficient, while for larger projects it is worth investing in personalized solutions.

 

Good site = good position

When your website is of high quality, it realistically translates into positioning on Google. A well-planned website structure will allow you to properly organize the content that is very important for the search engine. The Google search engine strives to display the highest quality results, which is why an extensive and well-designed website, which is fast, contributes to obtaining a high position in the Google ranking. A similar principle works with paid Google Ads ads, so a good-quality website will achieve better results with the same advertising budget than a website that is poorly rated by the search engine. The fact is, a professional website is a big expense in the beginning, but the investment will pay off regularly in the future. A corporate website should be consistent with the UX principle, i.e. user experience, i.e. the experiences of website users. The functionality and aspects strengthening the positive reception of the website are important. Seo, or positioning, and UX work well together. The result of this cooperation is SXO - Search Experience Optimalization, i.e. the combination of acquiring users from organic search results in Google with simultaneous taking care of the user's needs on the website. To achieve such an effect, it is worth entrusting the construction of the website to specialists who will meet the expectations of Google and the user.

A good website is an investment for years

A well-designed website is an effective sales channel

The website is one of the sales channels for your services or products. It facilitates the acquisition of new potential customers and influences building a position in their eyes. It contributes to the increase of brand credibility among recipients, therefore it is necessary to perform it in a high-quality manner. To sell your image well, you need to remember two very important things.

 

First goal - then page

Website design should start with a clear goal. A website without purpose is worthless and ineffective. In order to properly target it, you need to honestly answer the question, "What do I want to achieve by showing it to people?" The goals may be different, such as acquiring new customers, providing information, contacting by phone, acquiring a lead or selling products. It's up to you what you want to focus on and what to gain. Setting a goal for building a website is crucial and has a direct impact on every single aspect of website design. It affects the creation of UX, graphics or content. We create websites focused on sales in a completely different way, and design one that is to convey only information in a completely different way. Therefore, it is very important to define the purpose of a website at the beginning and monitor it consistently. Then your company website works well, and thus it is effective and achieves the intended goals.

 

stand out from the competition

Stand out from the competition

Competitor analysis is essential to be able to stand out from the competition. It also allows you to set industry standards for websites and spot the shortcomings of business rivals. The website should be unique and attractive to your target group. It should attract their attention and attract them. Therefore, another important element of website design is an individual graphic design. The majority of Internet users are visual learners, so the graphic design of your website should be interesting and original. This is what most people will pay attention to first. For the website to be effective, it is best to hand it over to specialists who will take care of even the smallest detail when designing the graphic appearance.

 

Building an effective and intuitive company website is a real challenge, so it's not worth saving in this aspect. Expensive, but decent, websites have much more options, which affects their positioning in the Google search engine. The company's website creates the image of your business in the eyes of the recipients, so it is important that it is qualitative and attractive. Setting up a website is a one-time investment, but it has a positive effect on the sale of your products or services in the future. In order for the website to be appropriate, it is best to entrust its construction to specialists who, thanks to their experience, will do it the best they can.

Zostaw ocene:

Rating: 5.0/5 (3 vote(-s))

Contact with us

+48-577-922-575 info@vreego.pl

Company's data

VREEGO Sp. z o.o.
ul. Nowogrodzka 31,
00-511 Warszawa
KRS 0000694112
REGON 368241336
NIP 7010714650

Leave us a message

Administratorem podanych przez Ciebie danych osobowych jest Vreego Sp. z o.o. z siedzibą w Warszawie, 00-511 Nowogrodzka 31.Czytaj więcej
Pani/Pana dane będą przetwarzane w celu przedstawienia Pani/Panu ofert produktów i usług firmy Vreego Sp. z o.o. Przysługuje Pani/Panu prawo dostępu do treści swoich danych. Ponadto przysługuje Pani/Panu sprzeciw wobec przetwarzania Pani/Pana danych osobowych.

Polski Fundusz Rozwoju

Ta strona korzysta z plików cookie, aby zapewnić Ci najlepszą jakość na naszej stronie! Dowiedz się więcej w polityce prywatności. Polityka Prywatności

Rozumiem