Magia d'italia is a renowned chain of ice cream parlors in Warsaw, famous for its ice cream according to authentic Italian recipes. Located in prestigious locations such as Nowy Świat, Zlote Tarasy and Hala Koszyki, it enjoys a gourmet reputation. Our cooperation began in December 2020, covering social media management and the creation of photos and videos. We focused on showcasing the freshness and appetizing nature of the products, referencing the rich culture of Italy.

Ice cream through the lens

cShowcasing ice cream and flavors was a key element of our collaboration with Magia d'italia. We took a diverse approach to presenting ice cream, exploring different shots, angles and compositions. Whether it was a classic scoop of ice cream in a wafer or an exquisite ice cream dessert, each photo and video was carefully planned to highlight the texture, color and freshness of the product. We used natural light and backgrounds to emulate authentic Italian style, creating appetizing and inviting visuals.

Facebook

Our Facebook strategy for Magia d'italia was equally consistent. We focused on creating engaging posts that capture both the flavor and style of the brand. Using a variety of formats, from photos and videos to events and promotions, we created a dynamic and interactive profile. Regular updates, visual consistency and high quality content allowed us to build a community around Magia d'italia on Facebook. As a result, the platform has become an important tool in promoting the ice cream shop and interacting with customers.

Instagram

Regularity and consistency were key elements of our strategy on Instagram for Magia d'italia. Each post was carefully planned and executed to create a harmonious whole that looked beautiful on the brand's profile. Using high-quality photos and videos, we created engaging content that was not only eye-catching, but also built a consistent and recognizable image of the ice cream shop. As a result, the Magia d'italia profile became a place where customers could immerse themselves in the world of real Italian ice cream, discovering new flavors and inspirations.

Reelsy

Reels have become an exciting part of our strategy on Instagram for Magia d'italia. These short, dynamic videos allowed us to present ice cream in a completely new and vivid way. Using a variety of editing techniques, effects and music, we created reels that were not only aesthetically pleasing, but also engaging and stimulating to the taste buds. From showing the process of making ice cream, to presenting different flavors, to special promotions and events, the reels became an important tool in communicating with customers and promoting Magia d'italia's unique offerings.

Occasional Posts

Occasional posts have played an important role in our strategy for Magia d'italia, allowing us to reference various holidays and seasonal events. Using creativity and a sense of style, we created posts that celebrated vacations such as Christmas, Valentine's Day, and the vacations. Each post was carefully designed to reflect the atmosphere of the period while remaining consistent with the overall brand image. Whether it was Christmas ice cream scoops or summer flavors on the beach, these special posts helped build an emotional connection with customers and made the Magia d'italia profile a place full of joy and celebration.

Reference to Italian culture

Referencing Italy was one of the most important elements of our strategy for Magia d'italia. In an effort to convey authentic Italian style and taste, we focused on elements that are synonymous with Italian culinary culture. Many posts, photos and videos were designed to convey the essence of Italian ice cream craftsmanship, from classic flavors to traditional production methods to exquisite dessert presentations. This unique blend has created a profile that not only showcases delicious ice cream, but also invites customers to discover and celebrate the true Italian tradition.

Our partnership with Magia d'italia is a perfect example of how a strategic and creative approach to social media can transform a brand's image and increase its reach. From showcasing appetizing ice cream and flavors, to creating engaging reels and occasional posts, to referencing Italy's rich culture, every element of our strategy was carefully planned and executed. On both Instagram and Facebook, we were able to create a consistent, recognizable and attractive profile that not only attracted customers, but also built a strong community around Magia d'italia. This collaboration was not only successful, but also inspiring, showing how true passion and craftsmanship can be transformed into captivating visual stories. Our experience with Magia d'italia confirms that authenticity, creativity and attention to detail are key to success in today's social media world.