Etre on Instagram: Professional Social Media Management

We are proud to present our fruitful partnership with Etre on Instagram, which began in December 2021. As Vreego's marketing agency, we had the pleasure of being fully involved in supporting Etre in promoting their high-quality CBD oils. At a time when Etre was just entering the market, we faced a unique challenge: to create a complete strategy from the ground up that would set the brand apart from the competition.

Together with Etre, we worked on many aspects of their presence on Instagram. We developed a comprehensive strategy, including both creating compelling content and implementing effective advertising campaigns. We realized that our task was to build a loyal community, interested not only in CBD oils, but also in Etre's entire brand philosophy.

Effective targeting

Supporting Etre on their exciting journey on Instagram, we relied on effective targeting that resulted in building a strong relationship with the target audience. Our main goal was to reach a female audience, so we were fully committed to developing a strategy that captured the essence of the Etre brand - subtlety, delicacy and sophisticated style.

Creative marketing solutions

We were also challenged by the ban on traditional advertising of CBD oils due to regulations and advertising platform policies that limited the ability to promote products containing cannabidiol (CBD). Faced with these restrictions, we relied on creative marketing solutions. We worked with influencers and micro-influencers who shared their positive experiences with Etre products. We held various contests on Instagram to engage the community and reward them for their support. We also used the Reels feature to create attention-grabbing, short videos that reinforced Etre's presence on the platform.

With each post, story or reel, we focused on subtle and delicate elements that highlighted the uniqueness of CBD oils from Etre. From the color scheme to the texts, everything was fine-tuned down to the smallest detail to build a cohesive aesthetic and brand image.

Reels

As part of our strategy on Instagram for Etre, we decided to create multiple reels with a consistent style. One of the successful projects was a series called "Etre - To Be," which gained great popularity among our community. Within this unique series, we used a variety of adjectives relating to the use of CBD oils to highlight different aspects of the CBD experience. Each roll was carefully crafted, encouraging the use of Etre products that enriched the daily lives of Etre customers. Through this creative series, we were able to strengthen the bond with the community and attract new enthusiasts who were fascinated by the magical world of Etre on Instagram.

As part of our strategy on Instagram for Etre, we decided to create multiple reels with a consistent style. One of the successful projects was a series called "Etre - To Be," which gained great popularity among our community. Within this unique series, we used a variety of adjectives relating to the use of CBD oils to highlight different aspects of the CBD experience. Each roll was carefully crafted, encouraging the use of Etre products that enriched the daily lives of Etre customers. Through this creative series, we strengthened the bond with the community and attracted new enthusiasts who were fascinated by the magical world of Etre on Instagram.

Professional photo shoots

As the Vreego team, we undertook to create an unforgettable visual story for the Etre brand on Instagram. To this end, we organized numerous photo and video shoots, using a professional photo studio and advanced equipment and technology. Through careful planning and creativity, we were able to capture the essence and uniqueness of Etre's products, creating beautiful, high-quality product images. Each session was carefully crafted to fully convey the brand's philosophy and capture the attention of our community on Instagram. The result of our efforts was stunning visual content that reinforced Etre's positive brand image and helped build a loyal community around its products.

We placed special emphasis on details, taking care of every element of composition, color and light to ensure, the presentation of Etre products in the best possible light. Thanks to our creativity and commitment, all product photography was done by us, which allowed us to maintain the brand's consistency and unique visual character.

The result of our efforts was the creation of countless stunning images and videos that allowed us to transport viewers into the fascinating world of Etre. Our collaboration resulted not only in beautiful product images, but also in increased engagement and positive feedback from our community on Instagram. We are proud to have been part of this inspiring project.

In addition, our collaboration went beyond Instagram. We designed a new, professional Etre online store website from scratch, with the main goal of providing customers with an exceptional shopping experience. The new site was built with users in mind, offering intuitive navigation, an attractive design and clear information about Etre products. 

The entire process was not only a professional challenge for us, but also an exciting journey. We are extremely pleased that our efforts have contributed to Etre's success, and that the company has won a host of dedicated customers. Our collaboration with Etre was full of inspiration, creativity and commitment, and the results are a testament to our joint success.