Gratuities and freebies are one of the nicest ways for customers and most effective for sellers to promote themselves. Having a website, a web service or an e-shop, we can distinguish ourselves in the market in this way and attract customers to our project. Many people are still not convinced by this way of promoting themselves and see it only as an expense without benefits. In this text we suggest what kind of freebies we can give to our customers and observers, how to do it, and why it is worth encouraging potential customers this way.
Table of Contents:
1 Introduction: Discuss the benefits of offering freebies and freebies to businesses.
2. How to give freebies and free gifts: Describe strategies for passing on freebies: to everyone, to shoppers, and to regular customers.
3. What types of freebies we can offer: Provide suggestions for types of freebies: e-books, discount codes, physical gifts.
4. Why offer complimentary goodies: Analyze the benefits of offering freebies: sales benefits, image building and specific customer benefits.
5. Summary: Brief reflection on the importance of freebies for standing out in the market and building customer relationships.
How to give freebies and free gifts?
There are many different ideas and strategies by which, as a brand, we can give freebies and free gifts. The first is to encourage users and potential customers to use our brand in this way and offer them freebies before they buy. Such gratuities will be in the least valuable form, but will be available to all people. Mostly, they will be symbolic but useful things, whose task is to draw the attention of potential customers to our company or online store. To receive them, recipients do not have to perform any actions or commit to anything. Giving away such freebies is very popular and extremely positively received by users online.
The second way to give freebies is to offer them in exchange for taking advantage of an offer and adding them to purchases. Gratuities of this type will already have a higher value, since they will be given to people who have given to earn us a specific amount through purchases. In this way, we can transfer a certain portion of the earnings to the gratis to generate even more profit in the future. Gratuities in this form will already be more valuable, will generate more profits and can be an unrelated gift to the service or a free extension of it. The purpose of this type of freebies is to convince people to use the offer and stand out in the market by offering more than the competition.
The third type of freebies are those offered only to the brand's customers, their followers or users associated with the brand. These can be free gifts, freebies or other promotional forms given only to people who have once used the brand or are associated with it. Most often, promotion in this form is given on subsequent purchases and is an incentive to take advantage of our offer. Gratuities are more valuable than those available to the general public, as they are offered to people who are more likely to take advantage of our offer.
What freebies can we offer?
If we already know how we can give away freebies, it is worth considering what specific free gifts we can offer our recipients. Certainly, there are popular e-books that we can offer in any promotional event. Ordering and creating an e-book will be a one-time expense, and it is a quality form of freebies and content. In the form of an e-book, we can provide interesting information, tutorials or thematic content. It is also easy to distribute. The second type of freebies can be discounts on certain products or on the company's offerings. This is the easiest to prepare and distribute, a freebie thanks to which we can offer a gift to our customers very quickly and simply. It is enough to publish discount codes or temporarily reduce the price of a particular product. For many people, this will be the best possible promotion and gratis, because by reducing the price they will gain the most from the promotion. When running a larger brand and having a certain budget for promotion, we can offer specific things as freebies, such as small gifts and gadgets attached to the order. It will certainly be a nice surprise, which we can inform about in advance and thus attract the audience to our brand. We can send the freebies themselves together with the order or separately for the customers who generate the most profit, such as regular customers.
Why offer complimentary goodies?
Offering freebies and free gifts has many benefits. Certainly, there are strictly sales benefits. When we offer them, we treat them as an investment in brand promotion and higher profits. More often than not, they work perfectly in this role and generate more traffic and, as a result, more sales. Ultimately, by giving them away, we profit and earn from them. This is a concrete type of investment that we can control, accurately estimate and plan.
The second reason to bet on promoting yourself through freebies is to build a positive image. Gratuities and free gifts are extremely well and positively associated. If we want to be perceived this way, it is worth offering free samples, discount codes, e-books to recipients and customers. By accustoming recipients on our online profiles or website or in our newsletters to the fact that free gifts regularly appear there, we will also create a bond with customers, who will be eager to interact with our brand - for example, checking out the company's offerings, hoping for equally attractive products. Building a positive image in this way is also very easy. Offering freebies does not require us to have marketing knowledge or perform special activities. It is also not a risky marketing activity or one that requires large investments, and this tactic of customer acquisition can be used by any brand or company, depending on its financial capabilities.
Marketing based on freebies and free gifts is also a tangible and concrete thing that recipients receive. This will affect its effectiveness. Unlike the advertising slogans of other companies, our brand will offer a tangible profit in exchange for taking an interest in or using our company's offerings. This is a convincing argument that consumers prefer to choose. Every person also simply likes to get gifts or souvenirs, regardless of what they are, their size, value or the situation in which they are given.
In summary, freebies and free gifts are not only an attractive incentive for potential customers, but also an effective tool for building a positive brand image in the minds of the audience. In a world full of competition, such pro-customer actions can be a decisive factor in choosing a given offer.
