Running a brand account or even a simple Facebook profile is a very demanding task. In addition to publishing thematic posts and reliably running the profile, in order to stand out from other accounts, we often have to put in a lot of work, although even this does not guarantee our success. However, there are some interesting ideas to help us stand out on Facebook and become more noticeable.
Table of Contents:
1. Professional background photo: Use quality graphics that are related to the profile theme to make it stand out from the competition.
2. Animated profile thumbnail: Introducing the rarely used feature of animated thumbnails, which can attract attention and increase interest in our profile.
3. 60 Degree Photos: The use of interactive photos that offer a unique way to present a place or event.
4. Joint initiatives: Encourage community around the profile through collaborations, events or charitable activities.
5. Webinars and live streams: Outlining the benefits of conducting live streams on Facebook and how this can increase audience engagement.
Professional background photo
The first way to stand out on Facebook is to set up a professional background photo. Many people and brands do not pay much attention to the quality, subject matter or message of the background. Although this is a fairly simple way to stand out, the vast majority of people mainly rely on traditional photos such as amateur photos. However, in this way we can make the audience curious and stand out from the majority. On the web we can easily find many free professional graphics that will be related to the theme of our profile. Consistent, interesting, quality graphics with a message will already in itself make us stand out from hundreds of other profiles.
Animated profile thumbnail
Another very good way to stand out on Facebook - this time more publicly, is to set up an animated profile thumbnail. This is the avatar of our profile that we see when we are active in groups and publicly on Facebook. It is placed in the upper left corner of posts, and also displayed in the list of search results on FB.
Although very few people know about this feature, Facebook allows you to add an animated thumbnail. This is a several-second animation, which is located instead of the profile picture. Such a solution is used very rarely, which makes it little known and even exotic for many people. Certainly, setting an animation instead of our avatar will attract many people to our brand. They will want to see our profile and check if it is a special profile or a novelty released by Facebook. A large number of people will also try to find out how we placed the animated avatar - often interacting with us. All this, combined with the surprise, will get a lot of people interested in our profile. We can then capitalize on such interest accordingly, encouraging these people to contact us again or with other arguments to remain our fans permanently.
Uploading the animated avatar itself is quite simple. We can do it in the app by uploading a gif file. It is available and visible on Facebook practically immediately. We can also find many different types of animations on the web that correspond to our industry and subject matter. We can also create our own animations that are tailored to our brand and are, for example, an animated brand logo.
360 Degree Photos
One of the most interesting ways to stand out on Facebook is to add interactive photos. These are 360-degree photos that allow you to fully rotate through the photo on all sides. Such photos resemble a cutout of a virtual walk from a business card on Google Maps, which we are familiar with as we walk virtually through the streets of many cities. Photos of this type are very rare on Facebook, as few brands choose to publish them. However, they can be very helpful and attract many new audiences to our brand.
Very importantly, these types of photos are treated on the same basis as traditional photos and we don't have to meet any special conditions to use them. We can upload them to the same Facebook albums - between the traditional photo. This is very important, as many people are afraid of doing specialized work or having to have specialized knowledge. 360-degree photos are very attractive to viewers because they are interactive, and viewers can browse them any way they want. They also allow us to better present the particular place we want to portray.
Joint initiatives
A very good way to stand out on Facebook is to conduct joint initiatives. They are not very often created, but they are an ideal way to consolidate our environment, engage our audience and attract attention. Joint initiatives, can range from charitable activities to thematic activities related to our company or industry. Thus, we can conduct collections for worthy causes, but also tours, events in the real world or virtual meetings. Many people will certainly be eager to participate in them. Quite a few people on Facebook as on the web are looking for real contacts and quality acquaintances. In this way, we can offer more than other brands and profiles that only publish content and do not interact with their audience. By acting this way, we can also ask people who participate to share our initiative, so we can quickly gain reach. Fans will sincerely recommend the initiative to their friends, and Facebook's panto mail works perfectly to promote the brand.
Webinars and live broadcasts
If you want to stand out on Facebook, it makes sense to publish content that is more advanced and niche than just text posts or photos. A webinar, or live meeting with the audience, is a perfect fit. This is a live broadcast on Facebook and can be of different nature. It can be styled both as a casual meeting and chat with friends and as a seminar presenting a particular issue or topic.
Contrary to what you might think, we don't need much technical skill or special equipment to conduct a webinar. Theoretically, we can conduct a live broadcast even with an ordinary smartphone, just by running the appropriate option on Facebook. However, as an option, we can use special high-quality cameras, as well as prepare the room by conducting advanced presentations. Regardless of the style of live broadcasts carried out, however, this is still a fairly rare procedure on Facebook. Therefore, if you want to stand out on FB, it is worthwhile to regularly post live broadcasts. Many people will go to our broadcast just out of curiosity alone to see how it is conducted and what it presents.
With the constant increase in competition on Facebook, standing out is becoming not only a challenge, but also a necessity. To effectively build your presence, it's worth following the tips above. Professional photos, innovative features such as animated thumbnails or 360-degree photos, and engaging activities such as collaborative initiatives or webinars can significantly affect the visibility and perception of your profile. Act creatively, keep up with the news, and remember that constant engagement and authenticity are key to success on Facebook.
