Marketing
Any appropriately planned activities of the company that are aimed at a specific impact on the potential buyer and provide him with products with a specific value.
The very concept of marketing is extremely complex and covers a very large range of different types of activities that, when properly related, guarantee success.
The use of marketing is related to activities such as:
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successive learning about the market and satisfying its needs
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market research in order to apply the right solutions
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making consistent decisions regarding, inter alia, the price of the product and where it is sold
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strategic planning of all decisions made
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controlling the effectiveness of the marketing activities used
We can also distinguish 6 marketing concepts such as:
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production orientation (for the consumer, the most important thing is easy access to the product and a favorable price)
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product orientation (for the consumer, the features of the purchased product are important)
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sales orientation (the consumer must be properly encouraged to purchase the product)
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marketing orientation (the most important thing is what the client expects and what he needs)
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orientation of social marketing (the interests of the community as a whole, not individual clients are important)
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affiliate marketing orientation (the customer pays attention to the relationship between the seller and the buyer)
We also distinguish two types of marketing:
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internet
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content marketing - creating content
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remarketing - displaying specific ads to people who already know the brand
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word of mouth marketing - triggering a discussion on a given topic aimed at promoting specific products
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social media marketing - activities in social media
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SEM - search engine marketing activities
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traditional
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sports - promoting specific content on the occasion of e.g. various types of sports events
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sensory - evoking associations with a brand through the use of sensory organs
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shopper marketing - persuading people to buy specific goods at the point of sale