Selling on Facebook is one of the most interesting options when we run a project or an online store. Although this type of social networking site is not intended for business activities, very often we can find many customers there and make a lot of sales. So what exactly is selling on Facebook, and why is it worth selling our products and services there? How can we do this using all Facebook features? We provide answers to these and other questions below.
Content:
- Profile management and following: how to effectively run a brand profile on Facebook for sales purposes, focusing on creating content, interacting with the audience and presenting offers.
- Facebook Groups: Benefits and guidelines for selling products on Facebook Groups.
- Facebook Marketplace: the platform's internal classifieds portal, allowing users to post sales ads, highlighting its potential to reach local audiences and simple but effective features of posting ads.
- Facebook Ads and landing page: using the Facebook Ads system to promote offers, test campaigns and monitor traffic using link shorteners to optimize sales.
Keeping and following the profile
The first way, which is also the most popular for selling on Facebook, is to run a brand profile. We have two options at our disposal - setting up a private profile or brand page on our private account. The first option is worth choosing if we will not use the profile for any other private activities, and it is worth setting up an additional page if we use the primary Facebook account to communicate with friends or browse the portal recreationally.
Selling on Facebook in this way will consist in creating an interesting and qualitative brand profile, as well as gathering recipients around it. Then we will present a diverse offer on it and suggest purchases to our followers.
In general, there are many concepts of such a sale. Some of them assume running a thematic profile only with a sales option, and some assume a strictly sales profile with only offers, promotions or product descriptions. However, the starting point is to gather the audience around such a profile, and then help reach a very large audience with one post.
How do I start building an audience around my Brand Account? First of all, we should create a qualitative and interesting profile. Regardless of the concept, we should put there all possible data and information that will be useful to the recipients. We should also regularly publish quality and interesting content. Thanks to this, recipients will be happy to return to our profile and familiarize themselves with its content. Another action that we should perform when we want to introduce a Facebook profile for sales purposes is to engage the audience. It will be creating various types of competitions, games and plays, as well as asking open questions. Thanks to this, the recipients will want to participate in the life of our profile, and will also become attached to it and identify with our brand.
A very good way to attract and keep an audience is to publish original forms of content. On Facebook, these can be, for example, 360-degree photos, as well as webinars. These are two less popular ways of publishing content, but which, due to their originality, very often attract many people. In general, there are many interesting, effective and detailed guides that correspond to how to run a Facebook profile. It is definitely worth reading this type of reading and learning how to run a brand profile.
If we already run an interesting and qualitative profile and we do it in the right way, we will regularly collect an increasing number of recipients. This is the perfect time to start selling. It will consist in regularly publishing offers of products and services that we want to trade. First of all, they should be qualitative, as well as legible and professional. Therefore, we should comprehensively present the products that we want to sell, as well as highlight all their advantages and present the possibilities of a given product. However, we should not publish the sale offer too often, so as not to annoy the recipients, who will have to browse our posts on their news feed every day. Offers must therefore be legible and professional. We should comprehensively present the products that we want to sell, as well as highlight all their advantages and present the possibilities of a given product. To publish offers, it is worth choosing specific days and time of day to regularly and predictably - without spamming, present the advertising message.
We should also take care of the easy purchase process by presenting clear links to the online store, where users will be able to finalize the order automatically, or by providing the possibility of easy contact with us on FB so that potential customers can place an order simply.
FACEBOOK Groups
A very good way to sell on Facebook is also to do it on thematic groups. Facebook has a very large number of groups in every industry. This means that we can have relatively easy access to a very large audience. In this option, we do not have to collect them around our own profile, and theoretically, with one click, we can present our offer to even tens of thousands of people.
Selling on Facebook groups is a bit more specific than selling on your own channel. First of all, we will have to join different groups and then check their rules and regulations. These will be both clearly defined regulations and unwritten rules that prevail in a given place, e.g. regarding the frequency of publishing posts.
If we join all thematic groups on which we can sell, we should find out whether posts are added automatically, whether they need to be approved, and what types of posts we can add. The content was then regularly added thematic, guide - neutral posts that will help group users and give them useful tips. This will make us recognizable, and we will not be associated only with sales offers. It is worth participating in discussions and as much as possible in the life of the groups. Once we know how each group works, we'll also be able to set a publication schedule.
When we are ready to start selling, first of all, we should publish posts regularly - on specific days of the week at specific times. Thanks to systematization, we will not publish chaotically and often we will have better control over adding offers. The offers themselves should above all be clear and simple. Facebook gives you the opportunity to add longer posts, but above all, offer posts should attract attention. We can use interesting graphics for this purpose. We should also place a direct link at the beginning of such posts to a place where potential customers will be able to purchase a given product automatically, e.g. to an online store. The post should also include detailed parameters of our products and services that we sell. If possible, it is also worth uploading product photos or videos showing the full functionality of the item.
If we cannot add direct sales offers on groups, it is worth publishing posts related to content marketing. In this way, we will present a given issue, but we will be able to smuggle in an indication or recommendation of our brand. Also for this reason - an interesting type of publication and interesting thematic material, many people will check our brand and enter our profile, where we can add an already current offer in the first post.
Facebook Marketplace
The place on Facebook where we can sell our products is the Marketplace module. This is an internal classifieds portal where Facebook users can post ads for the sale of various items in various categories. Exactly the same as other external classifieds portals, except that it is part of the Facebook social platform. Contrary to appearances, many people are looking for products and services from people living in a given location.
Therefore, if we want to sell, we can use this module to advertise the products we offer. We should exhibit them in different locations and in large numbers, presenting all the products and services we have. Thanks to this, we will be able to reach a very large audience.
Once added, product sales offers will remain in the module for a very long time. Therefore, if we build a sufficiently large database of advertisements published by us, we will be able to count on a large and regular influx of potential customers. Facebook Marketplace gives you the opportunity to write an ad and post photos. This simple functionality, however, allows you to use the potential of the advertising module and place quality advertisements for sale.
Facebook Ads i landing page
One of the most interesting ways to sell on Facebook is to use the paid advertising system Facebook Ads. It is an advertising system that allows you to display advertisements in various places on Facebook to its users. We can broadcast a promoted post, a graphic banner in the right column, an advertisement in messenger and marketplace or slideshows and other types of advertising materials in users' news.
The advertising system itself charges a fee for displaying the advertisement in the form of a fee per display or per click on a link. If we want to use this advertising system for sales, we will usually need a landing page on which we will make sales and to which we will direct users from Facebook. We can also direct traffic from advertisements to our brand profile, if this is where we mainly present the offer.
If you want to sell through Facebook Ads, it is worth creating several different advertising campaigns and comparing them on the same group of recipients and with the same budget. Thanks to this, we will see what form of advertising works best in our target group and we will be able to increase the effectiveness of advertising in this way. In order to monitor sales, we can use link shorteners and use a different intermediate link for each other advertising campaign, which will direct from Facebook to our sales page. Thanks to this, on the link shortener website, we will be able to view statistics for individual links - campaigns and find out where the traffic comes from, how long it has been on our website, and what quality it is.
