Tactical Marketing Plan

A document containing precisely specified actions to be taken by the enterprise in order to achieve its intended goal, covering the coming months.

 

The development of a marketing plan by the company is the first and basic point that should be done by anyone who wants to enter the market with their own business and make a profit. Developing it correctly and in such a way as to achieve the intended purpose requires time and appropriate preparation, but it is a document without which no company will be successful in a specific industry, and therefore its development should be approached carefully and wisely.

 

Due to the time of planned activities, we can distinguish several types of marketing plans:

 

• strategic

• annual

• tactical

 

The tactical marketing plan includes a series of activities that the company will take over the next few months. It is, among others, makes it a less complicated document than, for example, a strategic plan, which covers a much longer scope of activities - several years.