Strategic Marketing Plan

A document covering the scope of activities that the company will carry out over the course of 3 to 5 years in order to achieve its goals.

 

Appropriate development of a marketing plan is able to ensure the company achieves the goals it has previously set for itself when entering the market of a given industry. It is a special document that should contain not only planned activities that the company will take in the future, but also the budget that can be allocated to them, as well as the tools that need to be used for their implementation.

 

We can classify specific marketing plans according to the time during which they will be implemented, as well as the scope of operation and geographical criteria. A strategic marketing plan is one of the elements of the division in relation to the time of carrying out specific activities. This group also includes tactical and annual marketing plans, but the strategic one is much more extensive than them. This is due to the fact that it covers a larger period of time in which it is to be carried out. It describes the steps that the company has decided to take, usually covering a period of 3 to 5 years.