Pricing strategy

A precisely defined plan that defines the way the prices are shaped by the company for the products it offers.

 

The pricing strategy is an element of the company's marketing strategy, which as a result is to achieve the goal set by the company. The price of goods offered by an enterprise is most often determined by the situation on a given market, demand and, above all, the desire to achieve a specific goal.

 

We distinguish several pricing strategies most often used by enterprises, such as:

 

1. low price strategy

• penetration - used when introducing the product to the market

• interceptions - aims to take over some competitors' clients

• abandonment - used when a company withdraws from the market

1. price strategy averages

• adaptation - used in order to adapt to competition and not to cause price conflicts

1. high pricing strategy

• cream collection - suitable for innovative products that have not been available on the market so far

• selective - it involves offering unique and unique products, such as collector coins

• prestigious prices - it encourages affluent people to buy, guided primarily by the price of the product

 

1. price and promotion strategy - involves the use of rebates and discounts

2. the highest quality strategy - suitable for enterprises whose target group includes the affluent people

3. mid-value strategy - used for mid-range products that are mid-priced

4. savings strategy - suitable for companies whose customers buy mainly by price

5. high-value / super-commercial / good opportunity strategy - it is a strategy beneficial for consumers, as the price is understated in relation to the quality of the goods

6. reloading / rip off / apparent savings strategy - is characterized by an inflated price compared to the quality of the product