Purchase probability scale

The size that determines the chances of customers purchasing the products offered by the enterprise.

 

Purchasing certain goods by consumers results from recognizing the need to possess something and by purchasing it - satisfying a specific need. This process is inextricably linked to the purchasing motive, i.e. the customer's internal conviction that the choices they make are right. The needs recognized by potential buyers can be divided into:

 

• physiological

• safety

• belonging

• recognition and respect

• self-realization

 

Taking these elements into account, the company can assess what kind of needs their product meets and therefore what are the chances that the customer will purchase it.

 

Goods that meet physiological needs will be the most desirable on the market, and therefore the level of their sales will remain at a constant high level. It is different in the case of the needs of self-realization, or even recognition and respect, which are not as important as physiological for the majority of society and their satisfaction will not be such a necessity.