CTA button

One of the basic elements of a website that calls on the recipient to take a specific action.

 

The CTA (Call To Action) button is an element present on every website that ensures maintaining an appropriate level of activity on the website. Most often, it encourages actions such as booking an appointment, purchasing goods or clicking a specific link.

 

It is worth emphasizing that the CTA button should preferably contain imperative content, clearly defining what the visitor should do, what actions to take. In addition, it should be placed in a visible place and of an appropriate size so that the recipient has no doubts what it is for and what to do with it.

 

In addition, CTA buttons take various forms, such as:

 

• interesting graphics

• words or fragments of sentences highlighted in the text, containing links to subpages

• standout buttons

• visible icons

 

Equipping the website with the right number of buttons calling for action will make it more attractive in the eyes of the visitor and will accurately carry out from one action to the next, preventing him from feeling lost or bored. This, in turn, will increase the chances of it returning to your site in the future. However, you should remember about moderation, because too much CTA can overload the website with content, slow down its operation and discourage the user from using it.