The company's sales potential

A certain amount of goods that an enterprise can sell in a given period of time.

 

In order for us to be able to effectively sell our products on the market, we must first:

 

• have extensive knowledge of the goods sold

• meticulously and patiently dispel any customer doubts regarding the purchase

• precisely define the target group to which we will direct advertising messages

• make contact with a potential client and take care of him

• create advertising content that is as comprehensible as possible

• strive to gain the customer's trust

 

Once we comply with all these rules, we must carefully analyze how much specific goods we are able to sell. If our enterprise is a small local business, the advertising message should be targeted at the local community. This will allow you to adjust the amount of goods produced to the size of customer orders, and it will not come to a situation that the warehouse will not run out of desired products.

 

The company's sales potential depends, among others, on factors such as:

 

• number of employees in the enterprise

• the company's production capabilities (e.g. material availability)

• the pace of production of the goods sold