Newsletter

The element of e-mail marketing consisting in sending information via e-mail regarding, inter alia, news and changes in the company's offer.

 

Due to the dynamic development of the Internet, e-mail marketing is an increasingly popular form of Internet marketing. It is based primarily on building and expanding the customer database by maintaining contact with them and building relationships. The form of e-mail marketing is the newsletter, i.e. the free translation of the newsletter, containing, among others, Information about:

 

• current promotions

• company offer

• company changes that directly affect consumers

• interesting facts that encourage you to visit e.g. a blog on the company's website

 

It is a very effective tool both for creating bonds with new customers and for maintaining contact later. An additional advantage of using this form of internet marketing is strengthening the positive image of the company in the eyes of recipients, as well as improving contact with them. This method is better, for example, than traditional advertising newspapers, which reach the customer much later than an e-mail, and often in poor condition. This, in turn, causes the customer to perceive the company negatively.

 

The creation of the newsletter itself for the recipient is theoretically nothing complicated, but if we want it to bring a specific effect in the form of, for example, increasing profits, we must carefully and thoroughly prepare it. When creating a newsletter, remember to:

 

• precisely define the target group to which the advertising content will be directed

• plan the general scheme of the newsletter and divide it into text and interesting graphics

• take care of adjusting the content to screens of different resolutions - laptops and smartphones

• put the company's contact details and any links to its website and social media in the footer

• not to send advertising content too often, so as not to get bored with the recipient