Viral Marketing

A type of marketing that makes the recipient interested in a specific content, which he then passes on and partially unconsciously promotes the content.

 

Viral marketing is a relatively cheap type of marketing that can reach a huge group of recipients. However, it depends on how well it is developed. Carefully planned and thought-out, it can be an irreplaceable form of promoting a company or a product.

 

In order to use viral marketing effectively, you need to know the trends prevailing in society at present, and then use them to make the recipients fascinating and entertaining. An important advantage of this type of marketing is that, apart from the previously mentioned wide range and low price, it is a great way to go beyond the current target group with an advertising message and build positive associations around the brand. It is thanks to viral marketing that we can significantly spread, for example, a given advertising slogan, which in the future will make the recipients smile and evoke pleasant associations related to the company and brand.