Marketing channels

A set of related entities that together are to lead to the delivery of goods that they will be able to consume, or information about them.

 

Marketing communication channels, i.e. in short, marketing channels are all means by which a company reaches a specific target group with its products or information about them. Due to the development of the Internet, we can divide marketing channels into:

 

• online marketing channels

• offline marketing channels

 

Online communication channels include a lot of tools such as SEO, i.e. a whole range of activities that position the website in the search engine as high as possible, social media such as Facebook or Instagram, and content marketing, i.e. various blogs and expert texts explaining the recipient's specific content and positioning websites on the web.

 

Offline marketing communication channels are primarily traditional media such as press, radio and television, as well as all kinds of advertising materials placed at the point of sale and thematic events aimed at the best possible brand promotion.