Formulating the goal

Defining the assumptions that we want to achieve through the implementation of specific activities.

 

When deciding to run an advertising campaign before starting any activities, you should define the goals that you want to achieve as a result. They will be directly dependent on the situation of the enterprise and its position on the market.

 

Advertising targets usually relate to different subjects of interest. They concern:

 

• enterprises

• the product

• consumers

• competitors

 

An objective that relates directly to the company may be to inform about a new company or to remind that it has been on the market for some time.

 

Intentions in relation to the product also speak of a new product, remind about it that have been on the market for some time or encourage the purchase of specific goods.

 

The goals regarding consumers assume acquiring new buyers of our products and keeping existing customers with them.

 

The last subject of interest for which we can characterize goals is competition. We are talking here primarily about all activities related to the offers of competing companies and their marketing activities.