Purpose of the advertisement

The assumption made regarding market communication about our product or brand, which will differ depending on the type of advertising message and what information we want to convey to the recipient

At the very beginning, it should be noted that advertising goals will differ not only depending on the advertised content, but also on the advertising function that has been used.

We distinguish three types of advertising on the basis of which we will determine the exact purpose of our activities. These are:

-Advertising

-reminding advertising

-information advertising

As the name suggests, a soliciting ad is meant to persuade the recipient to take a specific action. The second - reminder advertising - is to remind the potential buyer of the existence of a given product or provision of a specific service on the market. The last form of advertising is informational advertising, which aims to inform a group of recipients about the existence of a specific good on the market and provide all information about it.

Depending on the function of the ad, its goals will also change. When using inducing advertising, we want to encourage your audience to take certain actions. It can only be presenting the advantages of our products, as well as direct encouragement to buy promoted goods or use services.

By using a reminder ad, we can, among other things, refresh in the minds of consumers the fact that our product exists on the market and the advantages of having and consuming it. In addition, we will record customers where exactly our products are available.