Promoting yourself online is a very responsible and complex process. Mostly we do it in various places such as social networks, thematic platforms or online forums. However, one of the most profitable solutions is to advertise on your own website. This has a number of advantages, which we will talk about below.
Table of contents:
- We own our website: the importance of having our own website for independence and effectiveness of advertising efforts compared to relying on external platforms.
- No restrictions on presenting an offer: the advantages of presenting an offer on one's own website including the lack of formatting restrictions and the ability to describe a product in detail compared to external platforms.
- Financial benefits: the advantages of long-term investment in one's own website, compared to the temporary effects of advertising campaigns on external platforms, and strengthening the brand through independent promotional activities.
- High potential: the adaptability of an in-house website, lowering customer acquisition costs, potential global reach, and the flexibility to tailor the site for a variety of promotional activities and brand reputation building.
- Professional brand image: the Web site as the key to building a professional brand image in the eyes of customers.
Our website is our property
The first and by far the most important reason to advertise online on a website is that we own it. Mostly when we advertise online, we do so on sites that are owned by large global brands or other individuals. As a result, there are many regulations and bylaws there, as well as restrictions and rules that we must follow. In addition, there is usually the possibility of arbitrary management and penalties or changes there. All this means that even if we have spent money on, advertising we are at the "mercy and disfavor" of such sites.
This can very often be problematic if we have put a great deal of time, attention or real money into the promotion. If we are blocked, banned from the ad campaign or restricted from the promotion, it may not work in the right way, and thus we will lose all the money and time spent on advertising. This can be very severe and bring concrete measurable losses. Therefore, if we rely on places on the web that we do not own, we must reckon with such situations. Contrary to appearances, they occur very often, and we can deal with such situations, for example, in Facebook Ads, or in online forums. In such places, we often receive blocks on materials we publish - sometimes even without logical justification.
However, if we have our own website, it is our place on the web, which we manage ourselves. We will gain the greatest independence if we buy the hosting ourselves, and if the site template is our own. In such a situation, we do not have to worry about any restrictions, disputes or blockades. Even if we launch a website on a blog platform or through a website builder, we are also largely independent. If we operate according to the rules, we should not face any problems.
This plus is especially important for those who allocate very large sums of money for online promotion. In this way, we invest in our property and have the confidence that we will fulfill the intended marketing plan. This benefit should also be thought of especially for those who want to rely on some method of online advertising and base their entire brand advertising on it.
No restrictions on the presentation of the offer
Another advantage of advertising on the Internet through your own website is that there are no restrictions on the representation of your offer. When advertising in various places on the Internet, it is very common to encounter a variety of restrictions. These can include the number of words, the length of straights, the number and resolution of photos, and the inability to add links or other formatting elements. These are just some of the restrictions that come with the form of a particular social media platform or online venue.
Having our own website, we can present our advertising message in exactly the way we want. First of all, we can use the length of the presentation appropriately, as well as use various forms of content - from written to graphics, videos, interactive materials, or embedded material on the page. We can also freely format the content and also present our product in a very flexible way.
All this will make us present our service or product much better than on other platforms on the web. If we present our product with integrity, detail and quality, many more people will decide to buy it. Recipients are not interested in the reason why the product was not properly presented, what matters to them is the specific knowledge and information about the product. On our own website, therefore, we can present the product in such a way as to show its full potential, show all the possibilities, as well as its strengths. This will promote sales and, consequently, generate more earnings.
Financial benefits
When discussing why you should promote yourself online on your own website, we should emphasize the financial benefits of such a method of advertising. This will be important for those who allocate large advertising budgets and want to achieve the best possible ratio of cost to customer acquisition.
When we spend money on creating and positioning a website, as well as presenting products on it, we are investing in our property. So we build our online store, invest funds in a transaction system, and add content. We use the funds to build a tool that will help us acquire an audience for many years to come. This means that in addition to the specific tangible benefit of acquiring a customer, we will get many more profits that will be value-added.
With other ways of Internet marketing we do not have such an approach to advertising. We spend a certain amount of money on an advertising campaign or the airing of a banner ad and get only a specific temporary benefit in the form of customer acquisition. After the promotional activities are over, we are no longer able to get any profit from the advertisement through which we promoted ourselves.
The benefit when advertising online with our own site is also that the funds we spend come back to us. We allocate the money to build the site, and we are the ones who mainly benefit from the entire advertising process, aside from the fact of acquiring the customers themselves. With other ways of advertising, e.g. paid advertising systems, we build the power of a particular advertising system, e.g. Facebook or Google. With a website, in addition to acquiring customers, we build the strength of our brand, which we will be able to use in the future. By allocating, therefore, money to advertise on the Internet through our website, we facilitate our advertising activities in the future, because we will have at our disposal a strong, optimized and effective tool for acquiring customers thanks to the fact that we advertise in this way.
Great potential
Promoting yourself on the Internet through your own Web site is also a very great potential. By allocating funds in this type of advertising, we do not get a specific predetermined profile, and we can gain much more. This is very important because, by spending resources on positioning and creating a website, we can achieve much more than with other ways of advertising.
First of all, we can reduce the cost of customer acquisition on a regular basis, which will decrease over time as we reduce our advertising funds but continue to attract large audiences. We can also start operating on a much larger scale than we had planned. Running a website can also always end up "exploding" in popularity, so that our site will be visited by many people from all over the world.
The website itself can also be used and adapted in various ways for online promotion. It can serve both as a brand's online business card and as a place for extremely impressive product presentations. We can also use it typically for Google search engine positioning and site promotion activities, as well as building our brand's reputation.
All this means that by promoting ourselves on the Internet through our website, we can often count on positive surprises. SEO or other activities alone can make our site extremely popular.
By also taking care of our website and optimizing it for both SEO and user experience, we are nonetheless building a large and strong website. Over the course of several years, we can build a very strong site that will be extremely helpful in driving the brand and advertising its network. Often its popularity may surprise us.
Professional brand image
There is no denying that nowadays having your own website is a requirement to build a professional brand. Today it is a business card used by many potential customers and a place where a brand can present itself on the Internet. Not having a website is synonymous with very negative emotions. Customers, not finding a quality and modern website, may suspect that the brand does not present very high standards either. Such customers will also believe that if a brand can't create a professional website, it won't be able to serve them professionally as customers either.
Therefore, if we are going to advertise on the Internet, first of all we should bet on our own website. This way we will be able to take care of all image issues, as well as build a professional image as an industry leader. Having our own site, we will have full influence on how the site will look, what functionalities it will have, as well as how efficiently it will work. To all appearances, all of this affects the feelings about our brand, which appear very quickly after a customer accesses the site. The first impression can be decisive and determine the attitude towards our brand.
Thus, having our own website, which we will be able to create according to our design, we will be able to have a real impact on how our company, brand or project will be perceived by potential customers. It is definitely worth taking advantage of such an opportunity and from the very beginning of the customer's contact with the brand to set him or her positively towards our products or services. Just creating a professional-looking, modern and efficient website is not complicated. On the web we can choose from a variety of free templates, as well as paid solutions to present ourselves professionally and modernly.
